Allure Straightening Brush

Its soft touch technology with a sleek, matte black exterior made for a comfortable grip and control contains multiple easily-adjustable temperature settings.

It provides moist heat that penetrates evenly to eliminate frizz and heat damage and comes with an 8’ cord to provide ultimate reach and 360 degree rotation.

“It doesn’t get too hot to the touch and it provides very fast smoothing. One pass is enough to provide smooth, shiny results,” says Terri Harasiuk, from Simple Pleasures Salon and Boutique in Vermilion, Alberta. “I would recommend it to anyone who wants to cut their flat iron time but I especially like it for coarse and/or very curly hair. You can use the brush on a lower heat setting than you would normally use on your flat iron with these types of hair.”