LumiShine: Color so brilliant, it instantly restrengthens hair with up to 2x shinier hair NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity and overall healthier hair - guaranteed!Joy starts on the inside. Our exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine. Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine.