Now silver is worth its weight in gold: An electrifying sheen and fine touches of silver – who knew that white hair could be this beautiful? Schwarzkopf Professional now enables ladies with mature, untreated hair to enhance their natural silver. IGORA ROYAL ABSOLUTES SILVERWHITE emphasizes the beauty of your natural hair color, and quickly perfects customer’s personal shade of silver. Turn yellowish, matte hair into a silky, shining silver, which lasts for up to twenty-five washes.