it's a relaunch of Igora Royal! True Color In High Definition. Developed with colorists, for colorists, Igora Royal stands for true color: True Performance, True Inspiration and True Partnership. It empowers you to create by providing true-to-swatch results, amplified intensity and maximum coverage. Igora Royal delivers 100% Reliability for Unique Looks - even under challenging conditions. This is the core line for all natural & fashion color worlds. Choose from over 90 shades.

Igora Royal Absolutes for outstanding coverage and vibrancy on mature hair. Choose from 15 shades.

Features

- Stunning, Precise and Intense Color Results
- 40 NEW beautiful shades
- Absolute true-to-swatch results
- Up to 50% longer color retention*
- Up to 25% brighter color vibrancy**
- Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets
- Perfect color equalization, even on porous hair
- The clearest lifting shades and advanced care, for maximum contrast & shine