In 2006 she launches her first fragrance, Betsey Johnson, a real pop art luxury. The outer package is decorated with the details which reflect her style, leopard print and roses, while the bottle is accentuated with a very unusual and attention-drawing top.

Betsey Johnson fragrance was created by two noses, Bernard Blanc and Mathilde Bijaoui. They gave it a sparkling and joyful opening, combining the notes of grapefruit, pear, black currant and tangerine. The middle notes unite the floral and fruity accords of freesia, lily of the valley and red apple, while the base bring cedarwood, sandalwood, praline, amber and musks.