Hot novelties from the house of Lacoste are a real blend of challenge and energy in upcoming days of 2009. A very interesting choice by Lacoste is Hayden Christensen who is presented as the advertising face and new strength of the Lacoste brand. Popular, charming and handsome actor is known for his role of Anakin Skywalker from cult Star Wars.

New fragrance Challenge opens with notes of pure energy created of tangerine and lemon with a hint of bergamot. A heart of this fragrant challenge hides ginger combined with aromatic lavender and violet leaves, creating a perfect, pleasant and sensual harmony. Base notes leave a trail of ebony and teak wood, which are in charge of the modern, powerful trend on the border between tradition and trend.