At the end of the 1960s, the winds of change blow across the world, as young people rise against all of the previous generations rules.  Music changes, habits change, fashion changes.  The young generation, starting from the U.S.A and England, embrace  oriental philosophies looking for a simpler more natural life style, less chaotic and stressed than that of western civilization.

This new style of living is also reflected in perfume.  Young people no longer want the sophisticated fragrances worn by their parents, but embrace the simple ones whose roots lie in the oriental culture.  The hippies and the flower children buy the fashionable essentials oils, and in 1969 Alyssa Ashley launch their first product Musk Oil by Alyssa Ashley Musk Oil was presented in a small heart shaped bottle, and over the years a complete line was developed including Eau de Toilette, Eau de Parfum and a collection of body care products.

Alyssa Ashley Musk is of course a unisex fragrance, and nowhere is this emphasized more strongly that on the contemporary packaging.  Strong glossy black symbolizes the male aspect and bright soft white the feminine, they are bonded together by a fine line of gold and easily recognized by Ashley's distinctive gender symbols.  The intertwined male and female logo is recognized and revered all over the world.