The new BES Hi-Fi HAIR COLOR was born from the desire to offer an ultra-natural, dynamic, bright and vibrant color , always placing health and absolute respect for the hair and scalp first. After years of success, after making thousands of colorists fall in love with them all over the world, after conquering people with its unique colors and incomparable reflections, BES Hi-Fi HAIR COLOR changes its look. A new packaging, with the introduction of new colors and formulation changes that make BES Hi-Fi HAIR COLOR even more surprising than it already was.

High color fidelity : provides excellent results thanks to the beauty of the color range and the stability of the reflections. It offers perfect and long-lasting reproducibility, reflecting the color indicated in the color chart.

High fidelity coverage : naturally covers any percentage of white hair in combination with the appropriate oxidant and the indicated shutter speed.

High fidelity in the delicacy of the cream : respects the structure of the hair trying not to damage it but rather gives nourishment and softness to the hair during the coloring treatment.

Features of the Hi-FI cream:

• Protective action on the hair fiber: BES Hi-Fi HAIR COLOR contains extremely natural substances such as beeswax and lanolin, which inserted into the cosmetic emulsion, do not attack the hair, do not deplete it, but rebalance the hydrolipidic film of the hair.
  Natural beeswax is essential for the spreadability of the cream, for its elasticity, for its grip on the hair and for its softness. It also enhances the brightness and brilliance of the colour. Lanolin, on the other hand, strengthens and protects the hair fiber, preventing dryness of the hair. Acts as an emollient and soothing agent on the scalp.
• Ease of preparation, mixing and application : with the new formulation, the HI-FI coloring cream guarantees greater adherence and stability of the creamy emulsion.
• Quantity of ammonia balanced according to the nuance: the dosage of ammonia has been reduced to a minimum, to obtain less aggressiveness and low sensitization on the scalp and hair.
• Formula without resorcinol, petrolatum, silicones, parabens and PEGs : cream composed mainly of ingredients of natural origin.